Real client project. The "before" is the practice's previous Wix site as it was still being served in September 2026; the "after" is the site we designed, built and launched. Both were scored on our 100-point audit against identical criteria. We built the "after" — so we audited it twice, fixed everything our own interim review found, and every remaining deduction is counted.
Aggarwal Eye Care: Website Redesign for a Michigan Eye Practice
aggarwaleye.com — Ophthalmology practice, Taylor & Livonia, Michigan
43
Before
→
89
After
100-point audit · Wix baseline, then a full rebuild · same criteria, same day
Three board-certified ophthalmologists, two offices in Metro Detroit, and patients who don't all speak English as a first language. The old Wix site did the basics, but it was thin: five pages, no way to request an appointment online, generic search-result titles, and a page weight driven mostly by the website builder's own code rather than the practice's content.
We rebuilt it from scratch around what patients actually come to do — find the right office, check their insurance, and book — while keeping every old address working so none of the practice's existing Google rankings were lost.
Before & After
BeforeAfter
Drag the handle to compare. Home page, first screen, as a visitor sees it on arrival.
Category Breakdown
Conversion Design
29 / 10
SEO & Search Visibility
49 / 10
Content Accuracy
49 / 10
Technical Health
49 / 10
Design & Visual Quality
48 / 10
Mobile Responsiveness
49 / 10
Accessibility (ADA/WCAG)
59 / 10
Trust & Credibility
59 / 10
Security & Patient Data
59 / 10
Patient-Journey Fit
69 / 10
Digital Reforge 100-point audit: ten categories, each scored out of 10. Gray marker = old site.
Speed & Page Weight
Performance (mobile)higher is better
60 / 10098 / 100
Main image on mobilelower is better
3.4 s1.8 s
Page weightlower is better
1.7 MB0.3 MB
Network requestslower is better
1897
Google Lighthouse 12, home page, mobile profile (simulated mid-range phone), median of 3 runs on the same machine and connection: the old Wix site on September 28, 2026, the new site live on September 29, 2026. Gray marker = old site.
At a Glance
Before (Wix)
After (Digital Reforge)
100-point audit score
43 / 100 (Poor)
89 / 100 (Excellent)
Pages
5
9, plus a downloadable patient registration form
Online booking
None — phone only
Appointment request form, linked from every page
Physician referrals
None
Call-back request and printable referral slip
Languages
English
English, Spanish and Arabic on every patient page
Home page title in Google
HOME | aggarwal-eye-care
Aggarwal Eye Care — Ophthalmologists in Taylor & Livonia MI
Main headings (H1)
3 per page
1 clear heading per page
Structured data for Google
Generic website details
Both clinics, 3 doctors, opening hours, procedures
Privacy, HIPAA & accessibility pages
None
All published; no patient health data collected online
Google Lighthouse (accessibility / best practices / SEO)
92 / 100 / 100
100 / 100 / 100 on every page
Home page download
1.7 MB across ~190 requests
0.3 MB across 7 requests
Mobile speed (Lighthouse)
60 / 100, main image in 3.4 s
98 / 100, main image in 1.8 s
Platform
Wix website builder
Hand-built static site on Netlify
What We Built
Booking
Online appointment requestsPatients can request a visit at either office, day or night — “Book” is one click from every page. The old site offered phone numbers only — which meant nothing outside office hours.
Referrals
A safe route for referring physiciansOther doctors request a call-back online or send the patient with a printable referral slip, so no patient health information is ever entered on the website.
Language
English, Spanish and ArabicEvery patient page — services, doctors, education, insurance, booking and referrals — switches language in one tap, including a proper right-to-left layout for Arabic.
Search
Built to be found locallyReal page titles ("Ophthalmologists in Taylor & Livonia MI" instead of "HOME | aggarwal-eye-care"), one clear heading per page, and structured data telling Google about both clinics, all three doctors, opening hours and the procedures offered.
Rankings
Nothing lost in the moveEvery old address — including Wix's "/general-6" — redirects to its new page, so existing Google results and bookmarks keep working. How to do this for your own Wix site.
Trust
Privacy, HIPAA and accessibility, in writingA privacy policy, HIPAA notice, medical disclaimer, accessibility statement and after-hours emergency number — none of which the old site had. Google Lighthouse scores accessibility 100 on every page.
Content
Patient education that answers real questionsServices, lens choices and cataract surgery explained in plain language, with privacy-enhanced video embeds and a downloadable patient registration form.
Safety
A zero-risk switchoverThe original Wix site was left untouched and the exact DNS settings were recorded, so the practice could return to it within 30 minutes if anything went wrong.
