Real client case study. Every score, finding, and fix below is from an actual Digital Reforge engagement — nothing here is illustrative.
NRI Guidance
nriguidance.com — Tax, property & legal advisory for NRIs
54
Before
→
82
After
Audited with the earlier 8-category version of our audit · Baseline → re-audit after fixes
NRI Guidance's site looked the part — polished design, real structured data, a genuinely well-built section layout. But the two things a lead-generation site exists to do were both quietly broken: the contact form never sent anywhere, and the phone numbers shown to visitors didn't match the numbers the buttons actually dialed.
What We Fixed
high
Contact form sent nothing, anywhere✓ FixedEvery visitor who filled it in saw a fake success message — zero inquiries were actually being captured.
high
Mobile menu's Call button dialed the wrong number✓ FixedThe number shown on screen and the number the button actually dialed were different.
high
Two different phone numbers used across the site✓ FixedNav, footer, and WhatsApp buttons pointed to inconsistent numbers depending which part of the page you were on.
med
No privacy policy despite the form collecting personal data✓ FixedThe consent checkbox referenced a privacy notice that didn't exist.
med
Search-result titles and descriptions were oversized✓ FixedBoth were getting truncated mid-sentence in Google results, undercutting carefully written copy.
med
Missing review/rating structured data✓ FixedThree genuine testimonials existed on the page but weren't marked up for search engines to show as rich results.
low
Assorted accessibility and code-quality issues✓ FixedInvalid ARIA usage, a heading-order gap, duplicated markup, and a few other housekeeping items.
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